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V
Pillar 05
Visibility
A snowball, not a spike
Audiences don’t appear at launch. They compound over time. Build the loops so the pushing turns into rolling.
The question this pillar answers
Where do they find you?
In this section
3 lessons- L01
Pick One Platform, Own It
Distribution fails when it's spread across five platforms you half-manage. Learn the one-platform rule and how to pick the right one.
Read → - L02
Show Up Where They Already Are
Don't wait for the audience to find you. Go to the rooms they already inhabit. Learn the infiltration playbook.
Read → - L03
Compound the Visibility
Visibility isn't a launch. It's a snowball. Learn the three loops that turn one piece of attention into a system that runs without you.
Read →
You’re at the last section
Visibility is the final pillar.
Finish it and the playbook is complete.