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II
Pillar 02
Audience
A person, not a persona
Your audience is one specific human, in one specific moment, with one specific problem. Picture them.
The question this pillar answers
Who is it for?
In this section
3 lessons- L01
Draw the Avatar, Not the Crowd
Audience is not a number. It's one specific person at one specific moment. Learn to picture a human, not a demographic.
Read → - L02
Map the Felt Problem
The problem you solve is not the problem you think you solve. It's the one your audience feels at 2am. Learn to map the felt problem.
Read → - L03
Build the Audience Before You Need It
Audiences compound. The time to start was two years ago. The second-best time is structured so it doesn't depend on a launch.
Read →