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III
Pillar 03
Proof
Show, don’t claim
Promotion is what you say about yourself. Proof is what others can verify. Only one of those scales.
The question this pillar answers
Why believe you?
In this section
3 lessons- L01
Proof Beats Promotion
Promotion is what you say about yourself. Proof is what others can verify. Learn the four types of proof and why one outperforms the rest.
Read → - L02
Case Studies That Convert
A case study is not a testimonial. It's a story with a before, a mechanism, and an after. Learn the shape that turns work into trust.
Read → - L03
Show the Receipts
Receipts are the artifacts of your work made public. Dashboards, screenshots, exports. Learn what to share and what to keep private.
Read →